America's Dairyland ... Sponsored by the Wisconsin Milk Marketing Board

Agriculture is Wisconsin's largest industry at an estimated $51.5 billion. Within it, dairying is the largest segment. In fact, the dairy industry's impact represents $20.6 billion in Wisconsin's economy – larger than both manufacturing and tourism. Like any industry, new strategies and innovations are keeping this economic engine growing and progressive in Wisconsin.

The America's Dairyland television series promotes the positive values inherent in all aspects of Wisconsin's dairy industry. Broadcast in every Wisconsin television market and the surrounding area, the America's Dairyland television series examines key aspects of the Wisconsin dairy industry.

If you are interested in obtaining a copy of any of the following episodes, please contact us for more information.

A Traveler's Guide to America's Dairyland
Wisconsin—land of clean air, lush rolling hills and sparkling limestone-filtered water—is known for its world-class cheeses. As you travel through the state and sample the best our craftsmen and women have to offer, you'll get a true taste of the rich traditions that for well over 160 years have shaped Wisconsin's ethnic and culinary landscape.

Air Dates:
Saturday, March 29, 2008
Sunday, March 30, 2008

View Video Clip

 



We All Scream for Ice Cream!
More than 90% of all households purchase ice cream and dairy desserts – Americans consume an average of 23 quarts each year. We'll visit with some ice cream manufacturers to learn more about this delectable dessert and travel Wisconsin to find out what makes ice cream such a popular treat for everyone.

Air Dates:
Saturday, June 28, 2008
Sunday, June 29, 2008

View Video Clip

 



Keeping Wisconsin Green & Growing
Wisconsin's environmental diversity is a strength no other state and few countries have. It's because of this wide range of landscapes that there are more dairy farms in Wisconsin than in any other state. Protecting these beautiful lands is an important part of any business, especially those that make their living from it. On this episode of Discover Wisconsin—America's Dairyland, we're traveling the state and visiting with dairy producers, cheesemakers and other environmentalists to find out how they are all working together to protect Wisconsin's resources. We'll learn about the state's conservation leadership and how dairy cows are natural recyclers. We'll also explore new and exciting ways that dairy producers are generating renewable energy. Tune in and find out how you can help keep Wisconsin Green and Growing!

Past Episode - Aired:
Saturday, September 15, 2007
Sunday, September 16, 2007

View Video Clip

 

America's Dairyland – "All About Alice"
Over the last 60 years, our great dairy state has been promoted through the efforts of one person: Alice in Dairyland. Sixty women have assumed the name "Alice" and have been sharing the rich history and diversity of Wisconsin agriculture with millions of people across the world. We explore the Alice in Dairyland program – why it was started and how it’s changed over the last 60 years. We also have the honor of introducing you to several former Alices and learning how agriculture and the Alice in Dairyland program impacted their lives. We also explore a day in the life Alice during one of her busiest times of the year – the Wisconsin State Fair. It’s a time-honored tradition spanning 60 years. Learn "All About Alice."

Past Episode - Aired:
Saturday, October 13, 2007
Sunday, October 14, 2007


         View Video Clip

 



Cows, Cows, Cows

More than any other state or country, dairy is intertwined and connected to the past, present and future of Wisconsin. And more than any other animal, the cow is connected to our lives. We explore the many ways that cows are part of our heritage, our psyche, our society and what we all take for granted as Wisconsinites.

Past Episode - Aired:
Saturday, January 26, 2008
Sunday, January 27, 2008

View Video Clip


Pizza ... Cheese Tops it All
From frozen pizza to gourmet pizzas, one ingredient is mandatory to make a great pizza … Cheese! Did you know that most pizza makers have special requirements for the cheese they use on their pizzas? We'll visit Alto Dairy where we'll learn how they conduct "pizza bakes" to ensure that their cheese contains the right melting and browning qualities for their customers. Then join us as we visit the Wisconsin Center for Dairy Research to talk about their pizza studies. Finally, we'll stop by one of Wisconsin's favorite pizzerias to show you how to make the "Perfect" pizza using Wisconsin Cheese.

Past Episode - Aired:
Saturday, February 16, 2008
Sunday, February 17, 2008

View Video Clip

 

 

Upcoming Show Dates and Times

CITY
STATION
AIR TIME
Milwaukee
WITI TV 6 (FOX)
Sundays 9:00 a.m.
Madison
WKOW TV 27 (ABC)
Saturdays 6:30 p.m.
Eau Claire
WQOW TV 18 (ABC)
Sundays 5:00 p.m.
La Crosse
WXOW TV 19 (ABC)
Sundays 5:00 p.m.
Wausau
WAOW TV 9 (ABC)
Saturdays 6:30 p.m.
Superior/Duluth
WDIO TV 10 (ABC)
Sundays 5:30 p.m.
Green Bay
WGBA TV 26 (NBC)
Saturdays 5:00 p.m.
Rockford
WIFR TV 23 (CBS)
Saturdays 6:30 p.m.
Cedar Rapids
KFXA 28 (FOX)
Saturdays 6:30 p.m.
Eagle River
WYOW TV 34 (ABC)
Saturdays 6:30 p.m.
Hibbing, MN
WIRT TV 13 (ABC)
Sundays 5:30 p.m.
Marinette/Menomonee
W31BK (NBC)
Saturdays 6:00 p.m.
Sturgeon Bay
W22BW TV 22 (NBC)
Saturdays 6:00 p.m.
Tomah
WIBU-TV
Mondays 5:00 p.m.
Minneapolis
Fox Sports North
FSN-North
Saturdays 10:00 a.m. Outdoor Block
Chicago
Comcast SportsNet
Saturdays 10:00 a.m.
Wisconsin (Statewide)
Fox Sports North
FSN-Wisconsin
Saturdays 10:00 a.m. Outdoor Block
Rochester/Austin
Fox Sports North
FSN-North
Saturdays 10:00 a.m

 

America's Dairyland is created by the producers of Discover Wisconsin television.


 





Wisconsin Milk Marketing Board
8418 Excelsior Dr. Madison, WI 53717  (608) 836-8820
feedback@wmmb.org



WisDairy.com ... brought to you by Wisconsin's Dairy Producers

8418 Excelsior Dr.
Madison, WI 53717
(608) 836-8820
feedback@wmmb.org