America's Dairyland ... Sponsored by the Wisconsin Milk Marketing Board

Agriculture is Wisconsin's largest industry at an estimated $51.5 billion. Within it, dairying is the largest segment. In fact, the dairy industry's impact represents $20.6 billion in Wisconsin's economy – larger than both manufacturing and tourism. Like any industry, new strategies and innovations are keeping this economic engine growing and progressive in Wisconsin.

The America's Dairyland television series promotes the positive values inherent in all aspects of Wisconsin's dairy industry. Broadcast in every Wisconsin television market and the surrounding area, the America's Dairyland television series examines key aspects of the Wisconsin dairy industry.

If you are interested in obtaining a copy of any of the following episodes, please contact us for more information.

Moovers & Shakers
The face of agriculture is changing and growing more diverse while keeping pace with emerging trends. Wisconsin's $20.6 billion dairy industry will soon be in the hands of the next generation, and they're ready. These young individuals are motivated to keep agriculture growing in our state.

Meet some truly remarkable people who are striving to propel Wisconsin's dairy industry into the future. These future agriculturalists and dairy scientists are making strides in the industry. Meet the future of the state's multi-billion dollar dairy industry…the young Moovers and Shakers who will make sure Wisconsin remains America's Dairyland.

Air Dates:
Saturday, October 11, 2008
Sunday, October 12, 2008

 



Cows, Cows, Cows

More than any other state or country, dairy is intertwined and connected to the past, present and future of Wisconsin. And more than any other animal, the cow is connected to our lives. We explore the many ways that cows are part of our heritage, our psyche, our society and what we all take for granted as Wisconsinites.

Air Dates:
Saturday, December 13, 2008
Sunday, December 14, 2008

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All About Alice
Over the last 60 years, our great dairy state has been promoted through the efforts of one person: Alice in Dairyland. Sixty women have assumed the name "Alice" and have been sharing the rich history and diversity of Wisconsin agriculture with millions of people across the world.

In this episode, we explore the Alice in Dairyland program – why it was started and how it's changed over the last 60 years. We have the honor of introducing you to several former Alices and learning how agriculture and the Alice in Dairyland program impacted their lives. We also explore a day in the life Alice during one of her busiest times of the year – the Wisconsin State Fair.

Air Dates:
Saturday, March 14, 2009
Sunday, March 15, 2009


         View Video Clip

 



A Traveler's Guide to America's Dairyland

Wisconsin—land of clean air, lush rolling hills and sparkling limestone-filtered water—is known for its world-class, award-winning cheeses. As you travel through the state and sample the best our craftsmen and women have to offer, you'll get a true taste of the rich traditions that have shaped Wisconsin's ethnic and culinary landscape for well over 160 years.

Past Episode - Aired:
Saturday, August 9, 2008
Sunday, August 10, 2008

View Video Clip

 

 

Upcoming Show Dates and Times

CITY
STATION
AIR TIME
Milwaukee
WITI TV 6 (FOX)
Sundays 9:00 a.m.
Madison
WKOW TV 27 (ABC)
Saturdays 6:30 p.m.
Eau Claire
WQOW TV 18 (ABC)
Sundays 5:00 p.m.
La Crosse
WXOW TV 19 (ABC)
Sundays 5:00 p.m.
Wausau
WAOW TV 9 (ABC)
Saturdays 6:30 p.m.
Superior/Duluth
WDIO TV 10 (ABC)
Sundays 5:30 p.m.
Green Bay
WGBA TV 26 (NBC)
Saturdays 5:00 p.m.
Rockford
WIFR TV 23 (CBS)
Saturdays 6:30 p.m.
Cedar Rapids
KFXA 28 (FOX)
Saturdays 6:30 p.m.
Eagle River
WYOW TV 34 (ABC)
Saturdays 6:30 p.m.
Hibbing, MN
WIRT TV 13 (ABC)
Sundays 5:30 p.m.
Marinette/Menomonee
W31BK (NBC)
Saturdays 6:00 p.m.
Sturgeon Bay
W22BW TV 22 (NBC)
Saturdays 6:00 p.m.
Tomah
WIBU-TV
Mondays 5:00 p.m.
Minneapolis
Fox Sports North
FSN-North
Saturdays 10:00 a.m. Outdoor Block
Chicago
Comcast SportsNet
Saturdays 10:00 a.m.
Wisconsin (Statewide)
Fox Sports North
FSN-Wisconsin
Saturdays 10:00 a.m. Outdoor Block
Rochester/Austin
Fox Sports North
FSN-North
Saturdays 10:00 a.m

 

America's Dairyland is created by the producers of Discover Wisconsin television.


 





Wisconsin Milk Marketing Board
8418 Excelsior Dr. Madison, WI 53717  (608) 836-8820
feedback@wmmb.org



WisDairy.com ... brought to you by Wisconsin's Dairy Producers

8418 Excelsior Dr.
Madison, WI 53717
(608) 836-8820
feedback@wmmb.org